Dance Games on iOS in the UK: Q1 2021 Overview

The first quarter of 2021 has been an interesting period for dance game applications on the iOS platform in the United Kingdom. Sensor Tower's data reveals how the top dance games have performed in terms of downloads, revenue, and weekly active users.

Just Dance Now

Published by Ubisoft, the revenue for Just Dance Now showed a fluctuating trend, with a notable peak of $8K in the last week of March. Downloads started at around 11K in the last week of December and saw a significant surge to nearly 13K by the end of March. Weekly active users followed a similar pattern, with a starting count of 18K that escalated to over 17K in the final week of the quarter.

Ice Skating Ballerina

Coco Play's Ice Skating Ballerina experienced modest revenue throughout the quarter, peaking at $210 in mid-February. Downloads saw a slight decline from 949 in late December to 573 by the end of March. The game's weekly active users showed a decrease from 1.3K to just under 1K in the same time frame.

Dance Clash: Ballet vs Hip Hop

Another Coco Play title, Dance Clash: Ballet vs Hip Hop, had its revenue peak at $235 in mid-February. The game's downloads saw a spike to over 1.5K in early February but stabilized to just under 400 by the end of March. Weekly active users reached their highest at 2.2K in mid-February, ending the quarter just under 850.

Acrobat Star Show

Acrobat Star Show's revenue fluctuated, with the highest at $117 in the week of February 15. The downloads for the game peaked at 1.4K in the last week of December and saw another rise to over 1.2K in the final week of March. Weekly active users started at around 1.9K and increased to over 1.6K by the end of the quarter.

Hip Hop Battle - Girls vs Boys

Hip Hop Battle - Girls vs Boys, also from Coco Play, saw its revenue increase to $107 in the last week of March. The game's downloads had a notable rise to 911 in late March, with weekly active users starting at 1K and reaching a high of over 1.5K in the same period.

For more detailed insights and data on the performance of these and other mobile applications, Sensor Tower provides comprehensive analytics and industry-leading intelligence.